Scottish Widows is a life, pensions and investment company located in Edinburgh, Scotland, and is a subsidiary of Lloyds Banking Group. Its product range includes life assurance, pensions, investments and savings. The company has been providing financial services to the UK market since 1815 and is the most trusted life, pensions and investment provider in the UK according to a 2010 Ipsos study. The company sells products through independent financial advisers, direct to customers and through Lloyds Banking Group bank branches.